Celebrity Perfumes That Broke the Internet (Rihanna, Billie Eilish & More)

When it comes to setting trends, celebrities are often at the forefront—especially when it comes to beauty and fragrance. Some perfume are endorsed (or even created) by celebrities don’t just sell—they break the internet. Whether it’s the mystery of Rihanna’s signature scent or the viral buzz around Billie Eilish’s debut fragrance, these perfumes have sparked millions of views, sold out within hours, and built cult followings.

In this post, we’re diving deep into the celebrity perfumes that truly broke the internet—the ones that made TikTok cry, Instagram influencers sprint to Sephora, and fragrance lovers add to cart without a second thought.

We’ll break down the hype, the perfume notes, and most importantly—whether these viral scents are actually worth it.

🌟 What Makes a Celebrity Perfume Go Viral?

These scents didn’t go viral by accident. Here’s why they captured attention:

  • Authenticity – When a celebrity actually wears or creates a scent, fans can smell the difference.

  • Social proof – A single TikTok saying “Rihanna smells like heaven” = 10M views and a frenzy.

  • Packaging & Aesthetics – Aesthetically pleasing bottles + great branding = instant buzz.

  • Unisex or Genderless Appeal – Many celebrity fragrances blur the gender lines, appealing to a broader audience.

🔥 1. Rihanna – Kilian “Love, Don’t Be Shy”

💸 Price: $$$
Status: Iconic. Viral. Still selling out.
Why It Broke the Internet: One word: Rihanna. Countless celebrities—including Lil Nas X and Cardi B—have said she smells unreal. When fans discovered she reportedly wears “Love, Don’t Be Shy” by Kilian, the internet exploded.

Perfume Notes: Orange blossom (perfume top note), marshmallow, vanilla, caramel, neroli, white musk
Vibe: Sweet, sensual, slightly powdery with major staying power
Worth it? ✅ Yes—if you love sweet, luxurious gourmands.

Affordable Dupe:

  • Ariana Grande Sweet Like Candy

  • Zara Red Vanilla + a white musk oil for a similar vibe

🌫 2. Billie Eilish – Eilish No. 1

💸 Price: $$
Status: Instant sellout in 2022—still going strong in 2025
Why It Broke the Internet: Eilish’s fans were ready. With its golden bust-shaped bottle and Billie’s involvement in crafting the scent, this one made waves on TikTok and fragrance blogs instantly.

Perfume Notes: Vanilla, amber, cocoa, soft woods, tonka bean
Vibe: Sweet, musky, cozy
Worth it? ✅ Yes—for vanilla lovers or soft-goth perfume fans

What people say: “Like warm skin with a hint of vanilla ice cream.” It’s sensual without being overly sweet.

🧊 3. Ariana Grande – Cloud (OG + Cloud Pink)

💸 Price: $
Status: Still top of the viral charts
Why It Broke the Internet: Cloud is widely regarded as a budget dupe for Baccarat Rouge 540, but many say it’s even better—more wearable and soft. The dreamy cloud-shaped bottle sealed its place as a collector’s item.

Perfume Notes (Cloud): Lavender, pear, coconut, praline, vanilla, musk
Perfume Notes (Cloud Pink): Ambrette, vanilla orchid, blush woods, musk
Worth it? ✅ 100%—especially for the price and layering potential

Best for: Fans of sweet, cozy, and skin-like scents with a luxurious feel

🎤 4. Harry Styles – Tom Ford Tobacco Vanille

💸 Price: $$$$
Status: A mainstay on fragrance TikTok
Why It Broke the Internet: Harry’s fans are obsessed with how he smells—and when it leaked that he wears Tobacco Vanille, everyone wanted a whiff.

Perfume Notes: Tobacco leaf, vanilla, cacao, tonka bean, dried fruits
Vibe: Rich, warm, spicy
Worth it? 🔄 Yes—but it's strong. Try before you buy.

Affordable Dupe:

  • Maison Alhambra “Tobacco Touch”

  • Zara Tobacco Collection Rich/Warm Addictive

💃 5. Zendaya – Lancôme Idôle

💸 Price: $$
Status: Beauty counter favorite with viral staying power
Why It Broke the Internet: Zendaya is the face of Idôle, and her radiant, empowered image matches the soft floral scent perfectly. Its bottle—slim like a phone—is also TikTok-approved.

Perfume Notes: Rose, jasmine, pear, white musk
Vibe: Fresh, feminine, clean
Worth it? ✅ Yes, especially for daily wear

Bonus: It layers beautifully with white musk body oils or Glossier You for a personalized finish.

6. Kylie Jenner – KKW Fragrance (Nude Lips Collection)

💸 Price: $$
Status: Viral moment when it dropped—now discontinued, which adds hype
Why It Broke the Internet: Kylie’s nude-themed collab with KKW Beauty (Kim Kardashian) featured lip-shaped bottles in matte neutrals. It was instantly Instagram bait.

Perfume Notes: Coconut, sandalwood essential oil, peach blossom, vanilla
Vibe: Sexy beach skin meets luxury lounge
Worth it? ✅ If you can still find it—collector’s item and genuinely beautiful scent.

Tip: Try SOL de Janeiro Cheirosa 62 or Zara Nude Bouquet as accessible alternatives.

🌈 7. Lady Gaga – Fame

💸 Price: $
Status: Cult classic
Why It Broke the Internet: The black-to-clear liquid was revolutionary, and the claw-like bottle screamed Gaga. Fans still rave about how wearable it was.

Perfume Notes: Belladonna, apricot, orchid, honey
Vibe: Fruity, floral, dark and addictive
Worth it? ✅ If you can find it—it's discontinued but worth the hunt.

Dupe idea: Britney Spears Midnight Fantasy + a musky base oil

🔥 8. Travis Scott – Cactus Jack x BYREDO “Space Rage”

💸 Price: $$$$ (limited edition)
Status: Insanely viral among sneakerheads and streetwear collectors
Why It Broke the Internet: A limited-edition drop that smelled like space? Designed by Travis Scott and Ben Gorham (Byredo’s founder)? Say no more.

Perfume Notes: Ambrette, suede, cosmic musk
Vibe: Unisex, futuristic, niche
Worth it? 🔄 For collectors, yes. For everyday wear? Not really.

Affordable Dupe: Dossier Musky Aldehydes has similar skin vibes without the intergalactic price tag.

💥 Honorable Mentions (Still Viral in 2025)

  • Shawn Mendes Signature – Soft vanilla-musk unisex scent

  • Jennifer Lopez Glow – Clean, early-2000s nostalgia; TikTok loves this one again

  • Britney Spears Fantasy – Sweet, loud, and unapologetically pink

  • Phlur Missing Person – Not celebrity-endorsed, but went viral as the “ex’s hoodie” scent

  • Eilish No. 2 – Darker, moodier vanilla-wood alternative to the first

💡 Tips for Buying a Celebrity Perfume That’s Actually Good

Not all celeb scents are created equal. Here’s how to separate the legends from the letdowns:

1. Check the Perfumer

Look for celebrity perfumes developed by well-known noses or in partnership with luxury houses.

2. Try a Sample First

Even viral scents like BR540 or Love, Don’t Be Shy are divisive. Always test them on your skin first.

3. Look at the Notes

If the scent is built around trending notes like:

  • White musk (clean, soft)

  • Sandalwood essential oil (creamy, grounding)

  • Oud and musk (rich, genderless)

  • Sweet gourmands (vanilla, praline, whipped cream) …then you’re likely in for a treat.

🧴 Celebrity Scent Layering Combos (For the Ultimate Signature Vibe)

Love experimenting? Try recreating your favorite celeb scent experience with these layering combos:

CelebrityBase LayerTop PerfumeVibe
RihannaOud + white musk oilKilian Love, Don’t Be ShySweet + exotic
ZendayaVanilla lotionIdôle by LancômeFeminine + radiant
Billie EilishCocoa butterEilish No.1Cozy + sensual
Harry StylesTobacco oilTobacco VanilleBold + warm
Ariana GrandeWhipped vanillaCloud PinkSoft + flirty

🎁 Final Thoughts: Scent, Stardom & Self-Expression

Celebrity perfumes aren’t just products—they’re sensory love letters from the icons we admire. When done right, they reflect real artistry, authenticity, and personality. Whether you're drawn to Rihanna’s sultry sweetness, Billie’s moody vanilla, or Zendaya’s radiant florals, there's a viral celeb fragrance that can make you feel seen, stylish, and unforgettable.

So, which scent will you try first? Or do you already own a celeb favorite that deserves to go viral? Let us know in the comments or tag us in your #ScentOfTheDay.


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